SANDPOINT, Idaho – February 25, 2026 — Sky Valley is officially done playing it safe. After fifteen years of fueling flavor-obsessed fans, the sauce brand is unveiling a drool-worthy relaunch – complete with turned-up personality, color-drenched packaging and a lineup designed for unapologetic drizzling, dunking, and devouring.

Louder Look. Bigger Energy. Same Obsession with Discovering Global Sauces!

The refreshed bottles bring high-contrast hues, hot pink caps, and mouth-watering photography that leaps off the shelf – because people deserve better than bland. What hasn’t changed? The rebellious, boundary-pushing spirit that’s defined Sky Valley since day one.

“Fifteen years ago, most households weren’t buying many global products. It’s a totally different ballgame now: global flavors are everywhere, sauces are booming, and people are much more adventurous. Sriracha is a great example, it isn’t just for ramen bowls or fried rice anymore…it’s on the table at your local pizza joint, you’re drizzling it over eggs and breakfast burritos, adding it to anything that needs heat,” said Caroline Creasey, Brand Manager for Sky Valley. “This relaunch is all about harnessing that cultural shift: showing up louder, on shelf and on plates, giving our fans full permission to sauce exactly how they want. We’re not here to follow food rules. We’re here to break them.”

Meet the Flavor Lineup (AKA the Fun Part)

Sky Valley is back in the spotlight, and it’s okay to overpour. In fact, we encourage it. Lose yourself in our spicy, punchy, flavor-packed sauces crafted for drenching without limits.

All Sky Valley products are plant-based and gluten-free

Here’s a taste of what’s hitting shelves:

• Our OG Red Sriracha: Temptation in a bottle. Sweet, spicy, garlicky, and smooth as silk.
• Jalapeño Tomatillo Sriracha (Green): Just like our classic Sriracha except it took a vacation to Mexico. Vibrant and fresh with cilantro, tomatillo, and lime.
• Sambal Oelek: A rush of jalapeño plus teases of garlic and lime. Sweet, spicy, sultry, and impossible to put down.
• Thai Peanut: Peanutty, gingery, luxurious, and slightly sinful. Made for noodles, spring rolls, and more.
• Taco Rojo: Packed with juicy tomato, a *kiss* of cane sugar, and a bold blend of garlic, onion, and cumin – great as a marinade or a finishing sauce.

And because we refuse to slow down, two new flavor bombs drop later this year: Mango Habanero Sriracha, a sweet‑meets‑fiery blend made for heat lovers, and a reimagined Sweet & Sour Sauce that brings tang, brightness, and Sky Valley swagger.

(p.s. Join our Sky Valley newsletter for the latest developments and upcoming drops.)

What’s New With the Sky Valley Relaunch

• Color‑drenched packaging with bold food photography that makes flavor impossible to ignore.
• Globally-inspired sauces purpose‑built for no‑rules, no‑limits use.
• A louder, sauce‑first brand identity made for flavor fanatics who don’t measure pours.

Where to Find Sky Valley

The refreshed portfolio rolls out beginning March 2026 at select national and regional retailers including Walmart.com, Whole Foods, Albertsons, Food Lion, and Amazon with more expansion to come. Suggested retail price is approximately $5.99 per bottle, depending on item and retailer.

Join the Flavor Party

Explore the full lineup, recipes, and more flavor inspiration at https://skyvalleyfoods.com. Follow @SkyValley on TikTok and Instagram for the latest drops, behind‑the‑scenes moments, and a downright irresponsible amount of drool‑worthy content.

About Sky Valley

Founded in 2011, we’re flavor-obsessed rebels chasing the sweet and spicy saucy goodness. That’s why every sauce we slap a Sky Valley label on is bursting with bold, global flavors. Sky Valley is 100% employee-owned. In other words, every single person here is locked in, fired up, and actually gives a damn. We’re the ones pushing boundaries and taking risks to make sure our sauces are nothing short of legendary, every single time.

Media Contact: Hailey Johnson PR/Communications, Litehouse Foods 208-920-2263 Hailey.Johnson@litehouseinc.com

• Sports fans are looking for game day appetizer ideas to wow their guests for watch parties, tailgating and homegating for the Big Game and beyond.
• Ranch dressing is an increasingly popular choice for fans looking to enhance their game day dips and dunks.
• Refrigerated ranch dressing offers superior taste and quality compared to shelf-stable options, similar to restaurant-style ranch dressing.
• Litehouse Homestyle Ranch Dressing & Dip is perfect for dipping, dunking, and drizzling for crowd-pleasers like wings, pizza and Ranch Guacamole Bites (recipe included).

From the Big Game to upcoming winter sports and plenty of heart-pounding action on the horizon, 2026 could be called the “year of the sports.” To celebrate these thrilling events, sports fans everywhere are searching for tasty recipe ideas for their watch party get-togethers.

And what’s the most important ingredient to add to your game day shopping list? Ranch dressing, of course.

How popular is ranch dressing?

The stats are clear: According to a 2026 Instacart survey, ranch dressing is ordered 53% more often nationwide than the second most popular dip (French onion). Ranch dressing also tops the list of most popular condiments, second only to mayonnaise.

Some suggest that ranch may now be even more popular than beer. While the iconic American dressing keeps getting more popular, drinking is on the downswing. Almost half of Americans planned to drink less last year, a trend that’s especially gaining ground among younger adults.

To commemorate its relative rise in popularity, Litehouse has created a fun virtual “six-pack” for their Ranch Dressing, along with the slogan: “Thanks, Beer, We’ll Take it from Here.” While you may wish you could run out and pick up a six-pack of their Ranch Dressing for real, you’ll just have to grab a few extra containers to load up your shopping cart.

How can you use ranch for game day appetizers?

Litehouse Homestyle Ranch Dressing & Dip is perfect for dipping, dunking and drizzling on easy-to-make crowd favorites including any kind of chips, an array of cut-up veggies and even pizza. Enjoy spicy foods? Ranch dressing offers a cool, creamy contrast to game day MVPs like buffalo chicken wings or bacon-wrapped jalapeno poppers.

You can also try some of these other options, which all taste even better with ranch:

• Potato skins
• Soft pretzels
• Mozzarella sticks
• Fried pickles
• Stuffed jalapenos
• French fries

Best yet, Litehouse Homestyle Ranch is refrigerated, so it’s always fresh and closely mimics that restaurant style ranch dressing flavor that many love. You can find it in grocery stores across the United States in the produce section, right where you’re picking up carrots, celery and other veggies to fill up your snack tray.

“Ranch dressing is ordered 53% more often nationwide on Instacart than the second most popular dip

What is the best refrigerated ranch dressing?

Looking for a top-quality refrigerated ranch? You can’t go wrong with Litehouse Homestyle Ranch, which packs a punch of fresh herby flavor. Its bold, fresh flavor enhances the taste of any game day appetizer, whether as-is for dipping veggies, or to boost the flavor of sliders, tacos, wings and more.

Blue cheese lovers at your next gathering? Switch it up by adding blue cheese flavor into the mix, with Litehouse Chunky Blue Cheese dressing. It’s made with artisan blue cheese, buttermilk, mayonnaise and the perfect blend of spices.

Where can you find game day recipes featuring refrigerated ranch?

Whether you’re hosting a watch party or bringing something along to share with friends, Litehouse Homestyle Ranch will always be welcome. It’s a tasty dressing that will add zing to any salad, on sliders or in a variety of recipes that are just right for game day, like this one:

Ranch Guacamole Bites

Ingredients

• 30 tortilla scoop chips
• 2 cups guacamole*
• 1 cup Litehouse Homestyle Ranch
• 1/2 pound bacon, cooked and finely chopped
• 2 diced Roma tomatoes
• 1/2 cup shredded cheddar cheese
• 1/4 cup Litehouse Freeze Dried Spring Onions

Directions

Arrange the tortilla chips on a serving tray. To each cup, add a tablespoon of guacamole, 1/2 tablespoon Litehouse Homestyle Ranch, a sprinkle of bacon, tomatoes and cheese, finished with a sprinkle of Litehouse Freeze Dried Spring Onions.

*Pro tip: Litehouse Guacamole Herb Seasoning helps you whip up a quick guacamole everyone will love.

Find this and more recipe inspiration for your next game day gathering at LitehouseFoods.com/recipe.

Litehouse helps you add more flavor to any appetizers or main dishes. With Litehouse in The House, you’ll have a festive and flavorful watch party. Find their products near you at LitehouseFoods.com/how-to-buy.

SANDPOINT, Idaho, Jan. 21, 2026 — Organicville is coming in hot this new year with a brand refresh full of good vibes, great taste and an all-organic line-up of products spanning on-trend dressings, condiments, marinades and more. Proudly part of the Litehouse Foods family and 100% employee owned, Organicville is crafted by people who care deeply about quality and take personal pride in every bottle. For over 20 years, Organicville has been all about making it easier for people to eat organically, and that brand promise has never mattered more as the company launches a refreshed line-up of salad dressings free of seed oils and tasty eats more savory than ever.

Rachel Kruse, founder of Organicville, explained, “My goal was to provide affordable organic options for different dietary needs. Over twenty years later, I’m proud this mission continues as we expand our reach nationwide.”

What’s Shakin’ up?

• Goodbye, Seed Oils: Organicville dressings are now made with no seed oils (soy, canola, sunflower), so you can enjoy the same delicious flavors you’ve always loved.
• Fresh, Modern Vibes: Bold colors and an irresistible look to help these delectable products pop off the shelf. The new look and feel celebrates Organicville’s passion for goodness inside and outside the bottles.

The full line-up of revitalized Organicville products and categories include:

• Organicville Dressings and Marinades: Fresh flavors, organic ingredients. Our new and improved dressings are now made without seed oils and packed with crave-worthy taste—from tangy Balsamic Vinaigrette and savory Sun-Dried Tomato & Garlic to our bright, No Added Salt Italian Vinaigrette. Pour on the classics with our French Dressing & Marinade or go creamy with our Non-Dairy Caesar and Non-Dairy Ranch. Big flavor, organic ingredients, and zero compromises.
• Condiments: The everyday staples, done better. Our lineup includes Ketchup sweetened with Agave Nectar, bold Dijon, classic Yellow, hearty Stone Ground, and No Salt Added Stone Ground Mustard.
• Sauces: Weeknight wins start here. From zesty Pizza Sauce and rich Marinara to Italian Herb and Tomato Basil Pasta Sauces, these are the sauces you’ll reach for again and again.
• Barbeque Sauce & Marinades: Turn up the flavor with our Sesame Teriyaki Sauce and Original Barbeque Sauce. Sweet, savory, and seriously satisfying, each one made with organic ingredients to keep every meal exciting.

Organicville Dressings contain No Seed Oils and No Added Sugar. Additionally, all Organicville products are Certified Organic and Non-GMO.

“Organicville has been serving consumers for over 20 years, and watching their needs evolve. It is important for us to listen to our fans and respond with exactly what they want,” said Meryl Winslow, Organicville Brand Manager. “We know people are seeking less sugar in their diets and there’s growing sentiment around seed oils. We ensured our existing fans came with us on our refresh journey, whether that meant trying the new dressing or reviewing the new packaging. ‘Good enough’ was never going to cut it. We wanted to give them something genuinely delicious and we’re confident we did just that.”

Organicville products are available now at Whole Foods and Sprouts grocery stores across the United States and will be coming to at your local Albertsons/Safeway stores in May. They are also available for purchase on Amazon. To find a store near you, visit https://www.organicville.com/store-locator/

About Organicville:

Organicville was born in 2004 from the simple idea of pairing organic lettuce with equally organic dressings, using family recipes to create flavorful options that make organic living both exciting and accessible. Today, as part of Litehouse Foods, Organicville continues its mission to make organic living easy and exciting. Founded over 60 years ago in Hope, Idaho, Litehouse Foods is a leader in salad dressings, dips, sauces, and more, with manufacturing in Idaho, Michigan, Utah, and Virginia. Its brands include Litehouse, Organicville, Sky Valley, and Veggiecraft. Proudly 100% employee-owned, Litehouse is committed to quality and innovation. As Employee-Owners, we take pride in what we make, the partnerships we nurture, and the future we’re building together. And just as importantly, we appreciate what every person contributes – because it takes all of us to do what we do. Visit https://www.litehousefoods.com/ for more information.

Media Contact:
Ryan Whitchurch
Email: ryan.whitchurch@litehousefoods.com
Phone: 208-920-2000

Four New Wing Sauces, Six New Rubs and Seasonings, New BBQ Sauces and Condiments

FLAVORTOWN, USA – March 18, 2025 – Buckle up, flavor fanatics because celebrity chef, Emmy award-winning TV host, Barbeque Hall of Famer and restauranteur, Guy Fieri is turning up the heat with two extensions to his popular Flavortown line – NEW Flavortown Wing Sauces and Flavortown Rubs and Seasonings. Developed by the Mayor of Flavortown himself, these new real deal Wing Sauces, Rubs and Seasonings, are hitting store shelves nationwide. Whether you’re preppin’ or toppin’, these new products deliver bold, Guy-approved flavor sensations straight to your backyard.

“Fire up your taste buds, because my new Flavortown Wing Sauces, Rubs and Seasonings are comin’ to a store near you,” said Guy Fieri. “These new flavors will get your wings, burgers and BBQ on the road to Flavortown just in time for summer!”

From smoky to spicy to straight-up drinkable, Guy’s Flavortown Wing Sauces deliver the kind of chef-driven flavor only the Mayor of Flavortown could dream up. These versatile sauces aren’t just for wings; they’re made for all your favorite eats.

• G. Buffalo – The classic fiery kick that you and your wings know and love. It’s a flavor bomb for your taste buds at game time or any time!
• Garlicky Parm – This classic combo of savory garlic and creamy parm delivers cheesy, zesty and flavor packed wings. What more could you ask for?
• Nashville Hot – A one-way ticket to Music City by way of Flavortown. Spicy cayenne pepper rounded out by brown sugar and spices and your wings will be singin’!
• Sizzlin’ Asian – Savory soy sauce, nutty sesame and ginger zing takes you on a global adventure with a bold flavor combo that’s out of this world!

In addition to the four new Wing Sauces, Flavortown is continuing to extend the line by also adding two bomb new BBQ Sauces and two flavorful Condiments curated by the Mayor of Flavortown himself.

• Bourbon Brown Sugar BBQ – A Flavortown classic that’s sticky and sweet with notes of smoky bourbon. It’s sure to get your taste buds partying.
• Hot Honey BBQ – The flavor combo your taste buds demand! A big chili pepper punch that’s paired with rich honey and sweet molasses creates the sweet heat that you’re gonna love.
• Bacon Flavored Ranch – A combination of two favorite flavors makes everything better. This creamy ranch sauce is loaded with notes of bacon and savory herbs, elevating anything you dip.
• Chili Lime – The ultimate condiment for those who crave bold flavors. Zesty lime, the kick of chili peppers, and smoky paprika will transform any dish from ordinary to extraordinary.
• These new flavors extend the existing line of Flavortown Sauces currently available at grocery stores nationwide, including the legendary Donkey Sauce and Smokin’ Hickory BBQ Sauce, recently crowned the “best store-bought barbecue sauce” by Food Republic.

For those who like to season and sizzle, the Flavortown Rubs and Seasonings lineup is here to bring maximum flavor with minimal effort. Guy carefully crafted each blend to create the ideal seasoning for steaks, burgers, chicken and so much more.

• Garlic Butter – Packed with garlic and buttery flavor that is good on anything and everything. Up your dinner game with this all-purpose blend that’s ideal on roast chicken.
• All Purpose – Brings a big, bold flavor to any dish and makes life easier in the kitchen. Flavor your veggies with this versatile seasoning.
• Ultimate Steak Butter – A surefire way to up your grilling game and perfect on pork chops. Flavors of white wine, garlic, butter, herbs and spices will take your dish on a wild west adventure.
• Brown Sugar BBQ – A classic combo for any BBQ dish and recommended on ribs. Brown sugar, hickory smoke and paprika transform your dish into real-deal BBQ right at home.
• Burger Joint – Will transform your home into the best burger joint in town with a fresh-off-the-grill flavor combining pepper, garlic, salt and a touch of smoke. Or try it on meatballs.
• Cluckin’ Chicken – Let your poultry fly to new heights with a sweet, bold, savory and downright delicious rub that makes every chicken dinner a winner.

Guy’s new Flavortown Wing Sauces, BBQ Sauces and Condiments (MSRP of $4.99) are hitting shelves in March 2025, followed by Flavortown Rubs and Seasonings (MSRP of $5.99) in May 2025. Grab them at Walmart®, Kroger® and other major retailers nationwide, and get ready to spice, sauce and grill like a Flavortown legend. For more information, visit www.FlavortownSauces.com. 

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

Media Contact:
Ryan Whitchurch
208-920-2000
ryan.whitchurch@litehousefoods.com

Guy Fieri’s Flavortown Sauces Lineup

FLAVORTOWN, USA, August 15, 2024 – Country music star, Kane Brown has collaborated outside of the music scene, dueting with his pal and famed celebrity chef, Guy Fieri to concoct the new Flavortown x Kane Brown’s Tennessee Style BBQ Sauce. This latest sauce builds on an existing line-up of dynamic Flavortown Sauces currently available at grocery stores nationwide, including real deal condiments and BBQ sauces like the Famous Donkey Sauce, Top Secret Sauce, Smokin’ Hickory and more.

Crafted with care and expertise, the duo has perfected Tennessee’s finest sauce offering that combines the flavors of brown sugar, Worcestershire sauce, oregano, onion and garlic. The result is a sauce with a hint of sweetness, a kick of heat, and full of flavor. Grab a bottle of this limited-time product on the Kane Brown Official Store and Amazon to slather a taste of Flavortown on top of burgers, chicken sandwiches, ribs, brisket, tri-tip and more.

“Let me tell you somethin’, Kane Brown is a real deal hit maker and our new Tennessee BBQ sauce is just another example of his talent shining through, from the airwaves to your table,” said the Mayor of Flavortown, Guy Fieri. “This new Kane Brown Flavortown sauce is a killer blend of sweet and heat, this new sauce is proof that Flavortown isn’t just a one-man band!”

Emmy award-winning TV host and restaurateur, Guy Fieri continues expanding his legacy with Flavortown Sauces, and other ready-to-go food options, as well as beverages, cigars, tequila and kitchen essentials. And now, for the first time, Flavortown has gone country, with the addition of Kane Brown’s Tennessee Style BBQ Sauce.

Brown shared his excitement about the sauce last week on GMA3, where he officially confirmed the BBQ Sauce is coming and that it’s a favorite of his. Watch the interview clip and his performance of “Good As You” here.

The rise of condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,¹underscores the market’s appetite for even more additions to the Flavortown Sauces line.

Flavortown BBQ sauces and condiments are now available for purchase on the Kane Brown Official Store and on Amazon.com, for about five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com. Kane Brown fans and Flavortown aficionados can also be on the lookout to snag a bottle of Flavortown x Kane Brown’s Tennessee Style BBQ Sauce on an upcoming stop of the In The Air Tour.

¹ Circana Market Advantage, Total US – MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

For more information, visit www.FlavortownSauces.com, Facebook and Instagram.

About Kane Brown

Named “the future of country music” (Billboard), Multi-Platinum-selling, award-winning singer/songwriter Kane Brown recently released the follow up to his 11th #1 single at Country radio – “Miles On It” with Marshmello and is on his 2024 In The Air Headline Tour. Brown first broke onto the scene with the arrival of his self-titled, 2X Platinum debut album (2016), where he became the first artist ever to lead all five of Billboard’s main country charts simultaneously and topped the Billboard Top Country Albums chart for 13 weeks and earned two of the most-streamed country songs of all time (chart-topping singles Diamond Certified “Heaven,” and 9X Platinum “What Ifs”). His album Experiment (2018) hit #1 on the Billboard Top 200 all genre list-becoming the first Country artist in more than 24 years to top the chart with a sophomore album. Brown released his multi-song project Mixtape Vol. 1- which earned Brown an ACM Award nomination for Album of the Year (2021) and an ACM win for “Video of the Year.” Named to Time’s 100 most influential people in the world (2021), Kane Brown has ascended from independently built social media notability to an ACM Entertainer of the Year nominee (2023 & 2024) – and has become one of country music’s most accomplished mainstays and global entertainers. He has earned 11 chart-topping No. 1 singles at Country radio, headlined internationally sold out tours and stadium dates, and garnered a series of milestones that continue to expand the perception of country music and break musical boundaries- from being named to the Time100 list (2021) to becoming the first black artist in history to headline and sell out Boston’s historic Fenway Park (2023) to his win ACM Video of the Year (2021) and multiple CMA, ACM, Billboard, AMA, CMT and People’s Choice Award nominations, with The NY Times noting, “Kane Brown didn’t fit the country music mold. So he made his own.

Media Contacts: 

Ryan Whitchurch
Ryan.Whitchurch@litehousefoods.com
208-920-2000

Jill Knepper
Jill.Knepper@ketchum.com
312-420-4789

ATLANTA, Ga., July 17, 2024 – For the first time ever, saucy chicken chain Zaxbys is bringing its legendary sauces to retail customers nationwide. Known for its famous Chicken Fingerz^TM and signature sauces, Zaxbys’ new product line meets the demand of flavor-craving consumers with three bottled fan-favorite sauces including: Zax Sauce®, Spicy Zax Sauce® and Tongue Torch® Sauce now available for customers to dip, dunk and drizzle with any meal from the comfort of their homes.

Zaxbys has always encouraged fans to be bold and original, a dedication that has fueled its growth and defined its restaurant heritage for over 30 years. Now, consumers can experience Zaxbys’ iconic sauces on the go or at home nationwide. Even longtime fans who may no longer live near a Zaxbys restaurant can now savor the same irresistible taste from afar, ensuring they never have to be bland again.

“Sauce has been woven into the fabric of Zaxbys since 1990, and just like our delicious chicken, customers can’t get enough of our signature sauces,” said Patrick Schwing, Chief Marketing and Strategy Officer at Zaxbys. “Our partnership with Litehouse for the retail development of our acclaimed saucefolio will help us reach a new group of consumers, and our current fans, in grocery store aisles and online retailers. Zaxbys fans will soon have a new way to enjoy our famous sauces at home to upgrade their everyday meals and spice things up.”

Just in time for summer, Zaxbys’ new sauces are hitting shelves at Southeast grocery stores, including Walmart, Kroger, Winn Dixie, and online via Amazon to pack a flavorful punch in consumers’ favorite dishes. The product lineup will include 16-oz plastic bottles of Zaxbys’ bold and zesty classics:

• Zax Sauce®: A recipe so secret, it’s locked in a vault (literally). The legendary Zax Sauce® is a creamy, tangy sauce with a blend of signature spices.
• Spicy Zax Sauce®: Spicy Zax Sauce® is a twist on the famous Zax Sauce with some added heat. Can you handle it?
• Tongue Torch® Sauce: With aged peppers, garlic and mustard seeds, Tongue Torch® Sauce has become an instant fan favorite.

Consumers can keep it saucy with the new Zaxbys sauce lineup beginning July 2024. Zaxbys sauces will be available regionally across the United States in the South and Southeast in the shelf-stable sauce aisle in grocery stores, Walmart, Kroger, Winn Dixie, and on Amazon.com for a suggested retail price of $4.48 – $4.98. For more information, visit https://www.zaxbys.com/. 

About Zaxbys

Founded in 1990, Zaxbys® is committed to serving delicious Chicken Fingerz, Zalads®, wings, and signature sauces with Southern hospitality and a modern twist. Zaxbys has 950 locations in 17 states and is headquartered in Atlanta, Ga. For more information, visit zaxbys.com or zaxbysfranchising.com.

Sandpoint, ID., July 10, 2024 – Veggiecraft, known for its dynamic lineup of veggie-based pastas, announced the nationwide relaunch of its improved formula and new packaging to introduce more consumers to its offerings. The updates include a completely refined recipe and a modern packaging design for all its items including Veggiecraft Cauliflower Rotini, Veggiecraft Zucchini Penne, and Veggiecraft Sweet Potato Spaghetti. The new formula now features a classic, neutral flavor and a sturdier al dente consistency that holds its shape.

Since its founding, Veggiecraft’s three-ingredient pastas have stood out in the plant-based pasta scene by providing an easy way to eat veggies. Each serving contains one-third of your daily recommended vegetables. To inform the relaunch, Veggiecraft relied heavily on consumer feedback to keep the key attributes brand fans love—veggies in every bite, gluten-free, and a good source of protein and fiber–while enhancing the taste and texture to closely resemble traditional pasta.

“People have this perception that veggie-based pasta isn’t as tasty as traditional pasta, but choosing a gluten free pasta option shouldn’t mean missing out on flavor texture,” said Caroline Creasey, Veggiecraft Brand Manager. “With our new Veggiecraft pasta line-up, everyone can enjoy their veggies while still savoring every bite.”

The product line includes eight new and improved, vegetable-based pasta options spanning a growing assortment of trendy pasta shapes and three original flavors including: Veggiecraft Cauliflower Rotini, Veggiecraft Cauliflower Penne, Veggiecraft Cauliflower Spaghetti, Veggiecraft Cauliflower Elbows, Veggiecraft Zucchini Penne, Veggiecraft Zucchini Spaghetti, Veggiecraft Sweet Potato Penne, and Veggiecraft Sweet Potato Spaghetti.

These veggie-based pastas offer the perfect simple recipe swap and mealtime solution that parents, or anyone, can rely on to sneak a few extra veggies into their home meals and family dinners.

The Veggiecraft lineup is now available nationally in the pasta aisle at major retailers including Kroger, Food Lion, Publix and Winco, as well as on Amazon, for a suggested retail price of $3.49-$4.99. Veggiecraft is owned by Litehouse Inc., a leading consumer packaged foods company that’s been around for over 60 years. For more information, visit https://veggiecraft.com/ or find Veggiecraft in a store near you at https://veggiecraft.com/where-to-buy/.

About Veggiecraft:

Veggiecraft empowers consumers to feel good about the pastas they eat knowing there are veggies in every bite. With Veggiecraft pastas, turn mealtimes into a win-win with products that are delicious and nutritious. Made with just three ingredients, Veggiecraft pastas meet a variety of dietary needs (including gluten-free, dairy-free, and kosher) and provide one-third of your daily recommended veggies per serving. Veggiecraft is part of the Litehouse, Inc. family of brands, with products available at major retailers across the United States. As a 100% employee-owned brand, we care deeply about the quality of our products and the satisfaction of our customers and consumers. For more information, visit www.veggiecraft.com or check out our Instagram page, https://www.instagram.com/eatveggiecraft/.

About Litehouse, Inc. 

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse, Inc. brands includes Litehouse, Veggiecraft, Organicville, and Sky Valley, as well as various licensed products with California Pizza Kitchen, Flavortown Sauces, and Health Nut Dressings. Products are available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.

Media Contacts: 
Ryan Whitchurch
Ryan.Whitchurch@litehousefoods.com
208-920-2000

Jill Knepper
Jill.Knepper@ketchum.com
312-420-4789

CALABASAS, Calif., May 30, 2024 – Health Nut, renowned for its viral “salad shake,” is making a splash in grocery stores nationwide with the launch of its iconic salad dressings. The new Health Nut Dressing line features four mouthwatering flavors: Original House, Spicy Asian, Sesame, and Ranch. Each dressing promises to elevate the average salad from basic to trendy, embracing the essence of Health Nut’s flavorful creations. As consumer demand for more exciting options grows, Health Nut meets the challenge with gluten-free, non-GMO dressings made from quality, fresh ingredients. Three of the four options are made with apple cider vinegar and are also vegan-friendly.

“We owe a lot to the tweet that changed everything for us,” says Steve Choi, CEO of Health Nut. “Since then, we’ve continued serving the Kardashian and Jenner family delicious and healthy meals, and having her come on as our first investor solidified our relationship even further.”

Just in time for summer, Health Nut, made famous by their viral “salad shake” frequently seen on reality TV and social media, is introducing iconic salad dressings that are now hitting grocery stores nationwide. The dynamic lineup of dressings delivers the beloved Health Nut quality and shakable flavor to homes across the country. Whether you crave tangy, spicy, or creamy flavors, Health Nut has you covered. Consumers can find these dressings in the produce section at major retailers nationwide. The full line up of dressings include:

• Original House: Consider this your lettuce’s bestie: it’s loveable, enjoyable, and has great taste. The Original House dressing balances tangy apple cider vinegar with subtle Italian flavors to create a fragrant, savory dressing for any salad.
• Spicy Asian: Sweet with a lot of heat. Spicy Asian blends deliciously mild sesame flavors with a pop of spice to ignite a bold, zesty dressing. Spice up salads with one of Health Nut’s most famous foodie favs.
• Sesame: Sesame has a secret. The combination of sesame, onion, and apple cider vinegar is the key to this subtle, sweet flavor. A delish dressing with wonderful flavor and texture, Sesame knows how to dress (your salad) to impress.
• Ranch: .. Creamy… Dreamy… Made with a rich buttermilk, garlic, and delicious perfection, this dressing was made for a #foodie moment. A tangy, crisp Ranch this good can elevate your everyday salad from basic to bougie.

Coinciding the launch of Health Nut Dressings at grocery stores, Chef Khristianne U (aka Chef K), the Kardashian’s Private Chef, will take part in a four-part series on social media titled, “Shake it Up with Chef K.” Each video will feature Chef K taking her spin on a Health Nut salad using one of the dressings now available at retailers nationwide.

“I’m thrilled to be a part of Health Nut’s journey,” said Chef K, the Kardashian’s Private Chef. “With the flavors these dressings bring, from the sweet heat of Spicy Asian to the beloved Original House, together, we’re delivering Health Nut quality taste to homes across the country.”

Starting May 30^th, fans of Health Nut can tune in on @ChefKLA and @HealthNutLA to find each week’s episode. In addition to the “Shake it Up with Chef K” series, Health Nut will support the national launch of its new dressings through an integrated marketing campaign spanning social media, programmatic advertising, shopper marketing, and more.

The Health Nut Dressing line is located in the refrigerated produce section of grocery and mass retail stores starting May 2024, with a suggested retail price of $4.98-$5.49. For more information about Health Nut Dressings, visit https://www.shophealthnut.com/.

About Health Nut:

From its inception as a vitamin shop in 1988, Health Nut has evolved into a popular Southern California chain with a thriving online business. The restaurant is celebrated for its fresh ingredients and diverse menu options, including vegan, vegetarian, organic, and gluten-free offerings. For more information about Health Nut, visit www.healthnutla.com and www.shophealthnut.com.

FLAVORTOWN, USA, February 21, 2024 – Guy Fieri is bringing more big, bold flavor into every home and to grocery stores across the United States with the launch of his new Flavortown Sauces line. The dynamite line of nine top-notch condiments and BBQ sauces, including Guy’s Famous Donkey Sauce, has all taste buds covered regardless of the dish or meal occasion. Each bottle has been masterfully crafted by the Mayor of Flavortown, Guy Fieri, to keep the mouthwatering flavor alive, bite after bite.

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host and restaurantuer, Guy Fieri is now paving the way into other ventures as part of his Flavortown legacy.

“When it comes to saucin’ it up in your home kitchen or out at the grill, I’m a firm believer in the old adage, ‘Go Big or Go Home!’  So, I’m stoked to be launching my Flavortown Sauces nationwide, nine real deal flavors to help you sauce like a boss,” said Guy Fieri. “From old faithfuls like Smokin’ Hickory BBQ and Honey Mustard Sauce to new schoolers like Poppin’ Jalapeno Sauce and of course, I finally had to bring my famous Donkey Sauce to the shelf. Big, real deal flavor comin’ soon to a store near you!”

Lather these flavors on brisket sandwiches, ribs, burgers, chicken, salmon or shrimp kebabs. Grill masters can dig into a variety of sauce flavors – ranging from sweet and smoky, to spicy chilis, chipotles and mustards. These nine lip-smackin’ sauces include:

1. Famous Donkey Sauce: Why is it called Donkey Sauce? Because if you don’t dig this creamy, garlicky, flavor-bombed aioli, you’re probably a jacka$$!
2. Top Secret Sauce: It’s so good, the recipe is locked up in a vault at Fort Flavortown. A creamy aioli with dynamite sparks of chili powder, subtle mustard, and garlic that’s good on everything.
3. Honey Mustard Sauce: Real Deal Honey Mustard Sauce has all that all that tangy mustard and sweet honey creaminess you’re gonna wanna dip, spread and drizzle.
4. Poppin’ Jalapeno Sauce: Fires up the flavor jets fast with a combination of spicy jalapenos, creamy aioli, and a garlicky punch.
5. Kickin’ Chipotle Sauce: Brings the heat with a combination of smokey chipotle, a side-kick of chili, and a roundhouse of spices that builds mouthwatering heat bite after bite.
6. Smokin’ Hickory BBQ Sauce: A true pitmaster classic with the just-right balance of sticky, sweet, smoky and tangy that’ll have you saucin’ with authority.
7. Mop Sauce BBQ Sauce: Your Flavortown Insurance policy against dry, boring barbecue. Chile, spices, molasses, some mustard tang, all workin’ together to keep that meat moist.
8. Carolina Style BBQ Sauce: A winning combo of tangy mustard, a little sweetness and savory spice that you’re gonna dig. Go for the gold.
9. Money Honey BBQ Sauce: Just what you’re lookin’ for. Sweet, sticky honey pulls together brown sugar, a hint of tomato and spices that’ll upgrade any dish…and you can take that to bank.

Just in time to start firing up the grill, a national launch campaign will feature an integrated marketing plan to target and engage with Flavortown enthusiasts across connected TV, programmatic ads, social media, and shopper marketing tactics that paves the road to Flavortown to life both online and in-store. The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,¹ underscores the market’s appetite for the new Flavortown line.

This punch-you-in-the-mouth lineup of Flavortown BBQ sauces and condiments will be available nationwide in grocery and mass retail stores beginning in March 2024, for a suggested retail price of four to five bucks. For more information about Flavortown Sauces, visit www.FlavortownSauces.com.

¹ Circana Market Advantage, Total US – MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

Media Contacts: 

Ryan Whitchurch
Ryan.Whitchurch@litehousefoods.com
208-920-2000

Jill Knepper
Jill.Knepper@ketchum.com
312-420-4789

FLAVORTOWN, USA, December 13, 2023 – Celebrity chef, Guy Fieri today announced the launch of a new line of nine off-the-chain barbeque sauces and premium condiments to consumers nationwide in spring 2024. Coming soon to grocery, mass and club stores across the country, these new premium sauces – co-created by the “Mayor of Flavortown” himself – will transport fans from their home kitchens to Flavortown.

With worldwide success and a massive following from his years as a celebrity chef and Emmy award-winning TV host, Fieri is THE expert on bold, delicious flavor. Co-developed with the expertise of award-winning sauce and dressing innovator Litehouse, the new Flavortown sauce line is the perfect recipe for on-shelf success.

“Whether I’m cookin’ it up at home, my restaurants or workin’ with DDD chefs across the country, I’m always lookin’ for a strong sauce game,” said Guy Fieri.  “From your low and slow BBQ to your everyday sammiches, the right sauces can make or break your dish.  My new Flavortown sauces are developed to help you make the most of every dish, every time and to step your game up and really sauce like a boss!”

The rise of premium condiments and barbecue sauces, which are outpacing traditional brands with double the unit sales growth,² underscores the market’s appetite for the new Flavortown line. The partnership will introduce excitement and dynamite flavors in out-of-bound proportions to these growing categories.

For over 60 years, Litehouse has been a leader in dressings, dips, sauces, and other innovative consumer packaged goods and continues to expand its presence across grocery store sections. Litehouse is jumping on the road to Flavortown to help bring these bold flavors to grocery stores nationwide.

“As the ‘Mayor of Flavortown,’ Guy Fieri’s undeniable knowledge of ridiculously good food makes him the ideal partner for Litehouse to bring versatile, bold sauces to food lovers nationwide,” said Kelly Prior, President and CEO at Litehouse, Inc. “Together, we will take consumers on a journey to Flavortown that is not only delicious, but a fun celebration of food and flavor.”

The product lineup will include nine total sauces that pack a flavor punch, including Guy’s Famous Donkey Sauce, Kickin’ Chipotle Sauce, Smokin’ Hickory BBQ Sauce and more – all available in diner inspired squeeze bottles. With the new expertly created line, fans can pour layers of flavor on their burgers, chicken sandwiches, grilled veggies, quesadillas, tacos and more.

Flavortown barbecue and condiment sauces will be available in the shelf stable sauce aisle at grocery retailers nationwide with an MSRP of $4.48 to $4.98.

For more information on Litehouse Inc., visit www.litehousefoods.com

¹ Circana US MULO Latest 52 Weeks Ending 9/10/23

² Circana Market Advantage, Total US – MULO, 26 Week Data Ending 7/16/2023

About Guy Fieri

Chef, restaurateur and Emmy Award-winning television host Guy Fieri, a native of Columbus, Ohio, is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide, Flavortown Kitchen, Hunt & Ryde Vineyard, Santo Tequila, and Knuckle Sandwich Cigars.

About Litehouse Inc. 

Litehouse Inc. started in the Hope, Idaho restaurant of the Hawkins family over 60 years ago. Since then, it has become a leader in refrigerated salad dressings, dips, sauces, cheese, and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah, and Virginia. The diverse portfolio of Litehouse Inc. brands includes Litehouse, Green Garden, Organicville, Sky Valley, Veggiecraft Farms, California Pizza Kitchen and soon, Health Nut and Flavortown, with products available through general retail, e-commerce, foodservice, deli, member stores, and value-added goods, including meal and salad kits. Litehouse is proud to be 100% employee-owned, and each one of the employee-owners delivers on high standards of quality and innovation. For more information, visit www.litehousefoods.com.